(Capture Your Experience)
Activations are short and crowded, and you only get one pass at them. A few hours to capture something that has to carry a campaign, with no second take once the line dies down and the space empties out.
We shoot activations at festivals, pop-ups, and brand events across Los Angeles, working a small crew that moves through a crowd without becoming part of the problem. Content goes out while the activation is still live, and the recap film follows for the deck.
View Our Work
Featured Projects
Beyond the Backdrop
Most activation coverage is a clean shot of the installation with nobody in it. Useful for the brand book, useless for social.
The reason an activation works is that people showed up and did something with it. We shoot the line, the reaction when someone walks in, the group deciding to take the photo, the staff member explaining the thing for the hundredth time and still selling it. The installation gets its clean shots, and those matter for the wrap deck. The footage that actually travels on social is always a person reacting to it.
How We Work
Activations often happen in tough conditions for a camera. Mixed lighting, crowds moving through every shot, music loud enough that interviews need a plan, and a space that looks completely different once it fills up. Shooting this well is mostly preparation and knowing what to abandon when the room changes on you.
We also build for more than one audience. The brand needs social content, the sponsor needs proof their logo was visible, and someone is going to ask for stills for a recap email. We plan the shoot around all of it so you're not asking three weeks later whether we happened to get something.
FAQ
How quickly can we post?
Same day, usually within a few hours. We cut vertical edits on-site while the activation is running, so your first post can go up while there's still a line.
What if our activation is only a few hours?
That's most of them. Short windows are the normal case, and the plan is built around getting the essential shots early so a crowd surge or a schedule change doesn't cost you the whole shoot.
Can you cover multiple activations or locations?
Yes. For multi-site or multi-day activations we scale the crew to match, which is the one case where we staff up beyond a small team. Tell us the footprint and we'll tell you what it takes.
Do you shoot for sponsors and partners too?
Usually, yes. Activations tend to have more than one stakeholder, and sponsor visibility is a separate deliverable from brand social content. Flag who needs what before the day and we'll shoot to cover all of it.
What do you need from us before the day?
A run of show if one exists, a contact who'll be on-site, and a list of anything that has to be captured. Beyond that, a walkthrough of the space beforehand helps if the build allows it.
Schedule Now
OR SEND US A MESSAGE
(New inquiries)
